The Google Grant Landscape

Every day, there are over 5.4 billion searches on Google across the world.

That’s 2 trillion searches per year!

Among the results, there are, of course, Google’s Search Ads. Search Ads are a form of Internet marketing that promotes websites by increasing their visibility in Search Engine Results Pages (SERPs) through text ads that appear above natural results.

But did you know that Non-Profit Organizations are eligible for up to $10,000 USD of in-kind advertising every month?

That’s where we come in.

The Program and What We Do  

Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads. Google will never charge nonprofits for ads under the grant.

We help you through the process of application and approval. But we’re not out there. Once approved, Ad Grant Gurus will remain your partner in running and optimizing your Search Ad Campaigns.

Real Competitor Pricing Examples Compared To Our $150

$499/mo

Simple Campaign Creation and Optimization

Nonprofit Starter

Nonprofit Premium

$1,299/mo

Taking digital presence to the next level

Nonprofit Pro

$899/mo

Running more campaigns and optimized landing pages

Case Study

Birds Georgia is a nonprofit organization with the mission of building places where birds and people thrive. They accomplish this through conservation, education, and community engagement.

When the organization began working with Funnel, we launched Birds Georgia’s Google Grant account with best management practices in place.

As a result, Birds Georgia’s search visitors driven from Google increased +1500% in one week in comparison to the account's previous two months, and visits to the donation page increased 400%.

 FAQs

  • Accomplishing this is quick and easy! All you need to provide to Google is the following:

    •Full legal name of your organization

    •EIN number

    •Website address

    •Mission statement

    •Point of contact details

  • •Strategy to serve your goals with the grant

    •Campaign creation within Google Ads

    •Regular campaign optimization to improve performance over time

    •Keyword research to show on relevant queries

    •Ad text writing to drive searchers to your site

    •Google Analytics set-up for tracking campaign & site performance

    •Monthly performance report

  • Qualifications
    •Have 501(c)(3) status with EIN number

    •Have a website

    Ineligible Organziations

    •Government entities

    •Hospital or medical groups

    •Schools, academic institutions & universities (but philanthropic arms are eligible)